Mindtracker

FITBIT

Mindtracker

An anxiety tracking feature within Fitbit that helps users detect & reflect upon patterns that trigger their anxiety.

Responsibilities

Strategy, User Interviews, Affinity Mapping, Storyboarding, Usability Testing, Low Fidelity, Wireframes, Prototyping

Tools

Figma, Illustrator, Procreate

Timeline

3 weeks

Team

4 members

CONTEXT

Fitbit has set its foot in by creating a feature for mindfulness, but we want to further the space and open up Fitbit to the anxiety market.

19.1%

of US adults suffer from anxiety

293

apps are target towards people who suffer from anxiety

OUR TARGET GROUP

We narrowed down our target group to someone with

Low

Medium

Anxiety Levels

Let's meet Brie

Brie is a IT professional working as a software engineer doing master’s part time.

She heard that Fitbit can also help manage anxiety but never tried it, because she didn't want to pay for a smartwatch without knowing if it would work.

OUR TARGET GROUP

How might we help Fitbit users detect and reflect on patterns that trigger their anxiety?

How can we help someone like Brie?

Detect

Logging your feelings
Suggestions based routine from calendar

Reflect

Visualization of your moods
Weekly reports to learn about triggers

How do we plan to get users to make this a habit?

Rewarding Consistency

Users who checked in constantly for 5 days, 15 days, 30 days, 2 months would get badges which would provide access to premium videos.

What is the incentive?

The badge will start fading away if the user stops checking in for performing activities such as not exercising for more than 2 straight days.

Making choices easier

Less is more. The tasks are kept simple, and we restricted the number of options that the user could choose from, to 5.

Not only for the premium user!

Our feature is for everyone. Badges are a way for users to access premium video content which incentivices them to check in more often

OUR TARGET GROUP

We conducted secondary research and tried to explore the mental health space. We tried to understand how people process emotions and issues like anxiety and conducted further research

What is anxiety and how do people with anxiety cope with them? Is self-help effective? What is the demand of mood tracking apps and are they effective for someone with anxiety?

We interviewed 4 people with varying levels of anxiety.

KEY TAKEAWAYS

Triggers

Balancing work and school, meeting new people and attending group meetings.

Coping Mechanism

Exercising, planning, meditation and community support.

ANALYSIS & FRAMING

We ran a brainstorming session and grouped similar solutions together. We then sorted them out on a prioritization grid based on feasibility of designers vs value to users

We finally settled down on

Visualization

Small Tasks

WE CONCEPTUALIZED OUR DESIGN BASED ON

A Stage-Based Model of Personal Informatics Systems

USER FLOW & PROTOTYPING

We determined the user flows for each stage and began to prototype our solution

Stage 1

Preparation

Brie first takes a small test to detect her level of anxiety and the activities that trigger it. At the end of the test she is prompted to link her apple calendar.

How does this help Brie?

This allows us to detect her anxiety triggers on time.

Stage 2

Collection

Depending on the frequency of her notification settings, Brie logs her feelings. She could also add notes or choose a specific activity that triggered him.

How does this help Brie?

Logging her feelings and triggers helps us find patterns, analyze future triggers and provide suggestions

Stage 3

Reflection

Brie can then view her data and see what triggers her anxiety. She is provided accomplishments for even smaller tasks such as logging in for consecutive days or drinking enough water.

She can also see her upcoming potential trigger as notification which prompts her to log his mood.

Why would Brie want to look at these charts?

Validates that she made a ‘good decision’. Motivated by how many days she’s actually been less anxious than she thinks

Accomplishment over small tasks.

Stage 4

Action

Based on Brie’s schedule, triggers are detected beforehand, and activities such as yoga walking meditation are suggested, which have worked for her before.

Why would Brie consider these activities?

The activities are personalized based on her schedule

Indulging in activities allows her to use the Fitbit app more

TESTING AND ITERATING

So how did our users feel about our feature?

We conducted Usability Tests and A/B tested a few features with 4 people and mapped their emotions

USABILITY TEST

The onboarding process might be too long

Cut down number of questions and grouped similar questions
Added a progress bar
Provided the option of having access to the test to finish later.

Visualization of daily emotions

Our feature is for everyone. Badges are a way for users to access premium video content which incentivices them to check in more often

The ability to log feelings was not clear

Less is more. The tasks are kept simple, and we restricted the number of options that the user could choose from, to 5.

EMOTIONAL MAPPING

A/B TESTING

Swiping to see calendar vs. Scrolling down

1/4

users swiped

3/4

users scrolled

Swiping to see calendar vs. Scrolling down

1/4

users swiped

3/4

users scrolled

EDGE CASE

What happens if someone doesn’t want to give access to their calendar?

The alternative solution to this was for them to input their level of anxiety every time they were triggered.
We would then detect patterns from their manual input to understand their routine
Continuous prompting every few days and explaining benefits .

FUTURE PLANNING

We plan to integrate the existing EDA sensor in the watch with the mobile app to get more data on the user’s anxiety levels.

Provide them with more accurate personal insights
‍
Further exploration of data visualization and displaying statistics
‍
Explore division between premium and free plan

IF WE HAD MORE TIME

We would have worked on improving the visuals making it more consistent with the Fitbit design language

WHAT I LEARNT

A/B Testing was a really effective way to test our features
‍
Planning ahead helped us work effectively
‍
Framing and reshaping happens throughout the process

Talk to me about

Design? Books to read? Brewing coffee? ASMR cooking videos? Taylor Swift's business strategies? Something else?

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Designed by Shruthi Andru